In today’s digital marketing world, celebrity advertising has become a tool that can no longer be ignored, especially in the Saudi market, which is rapidly evolving and full of competition.
Imagine your product being talked about by someone people trust and follow on a daily basis… the effect is not natural. People interact, share, and some even buy without thinking too much. Why? Because the trust is there, and the content is close to the heart.
What does celebrity marketing mean?
The idea is simple, but the impact is huge: The celebrity presents your product or service in a natural way in front of their audience, and the audience responds because they feel like they know them and trust their opinion. How does this work?
- Collaboration between you and the celebrity with branded content
- spreads your products to a genuinely interested audience
- Awareness increases, and engagement turns into orders and sales
What are the best platforms for celebrity advertising in Saudi Arabia?
- Instagram
is one of the most popular platforms, especially among young people.- Attractive visual interface
- Supports paid advertising and has excellent analytics tools
- Snapchat
has a huge impact, especially for younger age groups.- Fast daily content.
- Customized filters and lenses
- Strong Saudi audience
- TikTok
has become the first platform for short and distinctive content.- Widespread distribution
- Creative content from celebrities in all fields
- Twitter
is suitable for real-time content and discussions.- Fast interaction
- Diverse audience and powerful analytics tools.
- YouTube
Best for long and detailed content.- High-quality content
- Deep collaborations with influencers
- A ready-made audience that listens and watches.
How do we measure the success of our campaign?
- Reach and views
- How many people have seen your ad? How many times has the content been viewed? Here we use tools like Instagram and Analytics…interaction, likes, comments, shares. The more engagement, the higher the chances of a purchase.
- Sales. How many people saw the ad and bought? This is the strongest indicator of your success.
Tools that help you know where your ad is going:
- Google Analytics gives you precise details such as traffic source and conversion rate.
- Tools for each platform Snapchat, Instagram, TikTok… each module gives you your numbers clearly.
Golden tips:
- Don’t just use any keyword… use the right one! example: The best platform for advertising in Saudi Arabia
- Try more than one ad and compare the results.
- Keep an eye on the numbers and change your plan accordingly.
Conclusion: Influencer marketing has become a smart and effective tool, but you have to use it correctly. Choose the right platform and work with celebrities who know and influence your audience.
And if you want to organize your campaign from A to Z and make every step count? 91 Degrees offers you a complete package: From campaign planning, platform and celebrity selection, to content design and performance analysis.
Your product won’t go unnoticed, it will be the talk of the town.