Today, social media is no longer just a means of entertainment, it is the beating heart of any successful marketing campaign. Platforms like Instagram, Snapchat, and Twitter allow brands to reach their audience directly and quickly. One of the most prominent methods that have emerged in this arena is collaborating with influencers.
What does influencer marketing mean?
Simply put, it’s when you use the fame and influence of someone with an engaged audience to promote your product or service. Influencers don’t have to be nationally recognized, even small influencers with high engagement can be a very effective option.
So, how does an influencer change consumer behavior?
- Builds trust: People trust influencers more than traditional advertising, because they see them as regular people sharing their experiences.
- Connects the product to emotion: When an influencer shares their experience with a product, it creates an emotional connection between the audience and the product.
- Influences the purchase decision: Many people buy simply because their favorite influencer used the same product
- Sets a market trend: In fashion and beauty, for example, many follow the influencer’s taste and buy the same things they use
Types of influencers you can collaborate with:
- Mega Influencers: They have millions of followers
- Macro Influencers: From 100k to a million
- Micro Influencers: 10K to 100K
- Nano Influencers: Less than 10k, but they have high engagement and quality of relationship with their audience
What is the benefit of influencer marketing?
- Expanded brand awareness
- Increased trust and credibility
- Direct interaction with the audience
- Increased sales
- Accurate access to your target audience
Challenges: There are challenges, but there are solutions:
- Choosing the right influencer: Don’t just pick anyone, it has to be in line with your values and mission.
- Cost: Can be high, especially with big influencers.
- Difficult to measure results: It’s important to use accurate measurement tools.
- Credibility of the influencer: Make sure the influencer isn’t promoting anything, and make sure they are well-chosen.
Our advice:
- Choose the right influencer, not just the most popular
- Build a long relationship with them, not just one ad
- Set your goals from the beginning
- Measure the results and adjust your campaign accordingly
Conclusion:
Influencers are not just famous faces… they are your gateway to hearts, your voice that reaches faster than any advertisement. And with 91 degrees, when we work on campaigns, we create stories to tell, and impact to feel! From choosing the right influencer, to analyzing the results accurately. We make your audience talk about you, engage with you, and buy from you.
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