In 2025, “short-form content” has become the most powerful marketing tool, with platforms like TikTok, Instagram, and Reels proving that today’s audience prefers to engage with quick and engaging content. For new generations, time is precious, and attention spans don’t last. This is where short-form content comes into play, capturing attention in an instant and facilitating immediate engagement.
Why is “short-form content” the main trend?
- Speed to reach the audience: Short videos like Rails and TikTok make it possible for a brand to reach as many people as possible in a short time.
- Ease of sharing: Short-form content is more shareable, which enhances its reach to a wider audience, and quick ads increase instant engagement.
- Live interaction: Short-form content can spur instant engagement, encouraging the audience to interact or take a quick action such as buying or registering.
Short-form content delivers amazing results, but how do you use it effectively? Some of the most important strategies are:
- Use creative stories: Short-form content needs to deliver a focused message, no longer than 15-30 seconds. This requires focusing on a strong idea, such as presenting a product or service in an innovative way or solving an issue in a new way.
- Real-time interaction with the audience: By highlighting specific points that grab attention and prompt followers to interact directly (e.g. interactive questions or a call to action such as a purchase).
- Direct product guidance: Short-form content strategies focus on presenting products or services in a clear and simple way, prompting followers to react quickly.
Conclusion: If you want to stand out in the market and increase your sales, you need to switch to this tool. In this context, 91 Degrees offers you integrated solutions to manage campaigns on different platforms and create content in line with market trends.