In light of the recent global economic changes, we have witnessed a major shift in the marketing and advertising strategies of many global brands. Most notably, Temu and Shein announced an increase in the prices of their products in the United States starting April 25, 2025, due to the imposition of new tariffs of up to 145% on Chinese goods, in addition to the elimination of the “de minimis” tariff exemption that allowed shipments of less than $800 to enter without duties This change not only affected prices, but also led to a significant reduction in digital ad spending for both companies, with Temu reducing its ad spending by 31% and Shein by 19%, affecting platforms such as Facebook, Instagram, TikTok, and YouTube.
In this context, the importance of adapting to global economic changes and their impact on marketing and advertising strategies. 91 Degrees Advertising offers innovative solutions that help brands build strong and stable identities, and develop flexible marketing strategies that adapt to changing economic challenges.
With a deep understanding of the local and global market, 91 Degrees offers integrated services that include visual identity building, digital advertising campaign development, and online reputation management, helping brands maintain their position and strengthen customer trust in an ever-changing economy.
In a rapidly changing world, adaptation and innovation in marketing and advertising strategies is essential. By partnering with experts like 91 Degrees, brands can face economic challenges with confidence and success.